The best way to do email marketing for business growth

When prospecting, it is essential to be on top of your prospects’ mind. With continuous email marketing, you can create top of the mind recall, especially when they need the kind of service you provide.

Email Marketing could be great when done right and can get you great results. It isn’t just emailing your clients anymore because that is what everyone else will be doing. It is an art to know and understand what to email, when to email and how to email. It is often difficult to decode this simple logic and many businesses lose a lot of time, money and resources doing that. That doesn’t mean email marketing is some rocket science, but indeed an art, with a blend of technology and intelligence.

Accumulating Data
Refining and Segmenting Data
Researching and Choosing the topic
Designing the email
Scheduling and sending the email
Tracking and reporting opens and bounces

” Not enough talk about the importance of brand in Email. Customers don’t sign up for email – They sign up for your Brand. ”

Refining & Segmenting Data

Once you have the email list with you, you can’t decide to just blast off everyone on it with the emails. You need to ensure that your email looks more like a conversation than merely a promotion. So you need to refine your data and put it into categories, so that each can be addressed in a way that the email feels “really just for them”.

Refining & Segmenting Data

A good topic to choose from the immense pool of information present out there is very essential! A good topic refers to something that is very appealing to the audience and enables them to learn something new. The receiver will always open the email and read it’s content, every time a newsletter is sent to them, that’s the power of a nicely researched topic. The topic must be something which the receiver finds knowledgeable and interesting.