How to make your business grow with Digital Marketing?
Do you want to increase your Google Ads conversions? You might be thinking, how silly questions is this, obviously yes, that’s why you are reading this article. Don’t worry, after reading this article you will be able to change reality. It is important to mention that the smart Google Ads marketers remain concerned about two issues- reducing the cost per conversion and increasing the conversion rate.
You will also find that all other things are secondary to these two primary objectives. Furthermore, without accomplishing these objectives, nothing else truly matters to the advertiser. So, let’s know how you can get more Google Ads conversions.
Composing a geographically significant promotion ad can urge customers to buy or use your services or/and products. Google search clearly indicates that 9 of every 10 buyers need advertisements altered to their immediate surroundings. You must have to ensure that the language in your ads is specific to the location you are aiming for.
Logically and professionally also, the advertisements should be run during open business hours to ensure quick response to calling customers. Moreover, it is also found by a recent DialogTech study that approximately 2 in 5 calls driven by paid search goes to your voicemail. And mostly those 2 calls from callers signaled purchasing intent. So, it clearly represents the lost opportunities to convert the callers into consumers. You can save your money and increase Google Ad conversions by preventing the wastage of ad spend. Re-scheduling your ad show up time and ensure your business is always ready to attend your valuable callers.
Targeting the geo-specific audience is always helpful for reaching customers within your service territory. And the best thing is that both Facebook and Google AdWords allows marketers to focus audiences by a particular location, ZIP code, city, state or country.
A mobile phone these days has become a communication cum marketing tool for many. People search for all kinds of things, products or services they need on their mobile phone and then directly connect to the advertiser. And it has been realized that about 75% of such customers also reaches the business person within a short time span. This reason should be enough for you to increase your mobile phone ad bids for attracting more searchers.
Just targeting the right audience once will not be sufficient to drive more Google Ads conversions. If you want your old customers to be loyal customers, retarget them using their contact number or email address or you may connect with them your social network.
You can manage some contests to engage them and incentivize them. You must have to present them with fresh and relevant ad campaigns that will attract them to call you again.
In the present time when everybody is hooked up with mobile phones, don’t forget to mention your active phone number in your ads. You can’t afford to ignore the valuable inbound calls which can provide you solid conversions. Moreover, instead of connecting through email or any other source, customers feel encouraged by mobile phone numbers. Make it clickable to make it more effective. Call-only ads are also one option for you if you don’t click.
Facebook has provision to choose a marketing objective for advertisers. You will find different objectives like consideration, awareness, or conversion, select the one most suitable for your ad campaign during the ad campaign set up. Keep a check after applying different objectives which give maximum result. You can also insert call-to-action buttons in your ads like shop now, learn more, book now and so on.
The data-driven methodology helps you in optimizing your online ad ROI. By investing in digital campaigns, you get to reach to Google AdWords, Facebook, or Bing. Then you generate conversion sources, measure their value, determine your next action and optimize for the best that is suitable for your business.
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